Book Review: Social Media 101…
Social Media 101 Tactics and Tips to Develop Your Business Online by Chris Brogan
Recently I came across an article shared by someone in a twitter tweet, at BloomsbergBusnessWeek that had a very effective graphic about how different age categories use the web. If (like me) you are over 50 years of age, you will understand any reluctance you may have for interacting with the web – it’s typical for our age group. However, increasingly, life online is getting to be very important especially for those who are self-employed. Every other day, I speak with one more client who feels that behind the resonance of their business issues, is the sinking feeling of being left behind with technology and the internet or worse that it is too late to for them to change.
If you are struggling with or have been reluctant to get involved online and yet you wish you could… Social Media 101 Tactics and Tips to Develop Your Business Online, (affiliate link) will gently, easily and at your own speed launch you into the world of social media. It is one of the better books I have found dedicated to helping you to grasp the jargon, the culture, and practical side of the new types of tasks you need to put on your “to do” list to make things happen. You will begin to understand how certain tasks can be dropped. Written in plain language, I keep learning something new every time I open the book. It’s the sort of thing you can take with you to read while waiting at the doctor’s office etc. and take away a great deal in just 10 minutes. Hang out with this book for a few weeks, and you will finally ‘get it’ about all the hype regarding social media, plus you will almost certainly cross the divide and become more active online if only for the sake of your business.
How to use this book. The author himself, will tell you that all of the content in this book may be found as blog posts at his blog http://chrisbrogan.com. So sure go over there to read it for free. The book has been criticized in fact for not being better organized as a book and that it resembles a collection of blog posts. Please don’t let these 2 facts deter you from buying a printed version. If you are in the aforementioned age category, I am pretty sure, you are still looking for the print version – its familiar, easier to read, and take in. The way this book is laid out, will serve as a handy little reference manual that uses our innate non linear learning style. Anyone with a website knows it is difficult to control precisely what page we want visitors to land on. Every page needs to be complete on its own, and yet allow the visitor to move to the next one. Social Media 101 does just that for our non linear style of learning – in printed form. Brilliant really, if you get used to this format you will automatically get used to accessing information on blogs and perhaps how other folks are finding you online. For my resonance repatterning colleagues, you will appreciate how you can use the index of this book, and the RR Muscle checking tool to determine what you need to read today or right now either as a positive action for a session OR as your next best step in conquering social media. You can also use this book by just flipping to the title that grabs your attention and needs for today and find out something else that is helpful. You can also read it from front to back in the normal way and it still works.
What I like best about the book, is that it is full of very helpful explanations, and how to’s that will get you going today. His enthusiastic encouragement has brought me to effortlessly write at least 3 posts a week in the last few months and reach more people online. Chris Brogan covers the differences between business tasks done offline and what it compares to online. He categorically says not to throw out all of the ways you have been doing business marketing, but asks you to consider new options that may make sense for your business. There are posts about how to write, what to write, how much and just how to ‘be’ online. It is written by someone who practices what he teaches. Follow his tweets, or blog to get a basic education or join 3rd Tribe group where Chris Brogan contributes to get more interactive support (even if you are over 50!) or just buy this buy this book. I recommend it. (Shhh I plan to give this as a present to friends)
Enjoy!
Carolyn
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