Being in Canada, I only heard about this company through references from Martha Stewart and sometimes in magazine recipes. I have never seen their products on grocery shelves here, but likely they are available online. It’s a flour company that has and is to this day highly regarded in the baking world. I now know why.
Finding recipes for things online being the new way to find a recipe, I began noticing how frequently their website came up in my searches for common recipes – basic bread, chocolate chip cookies etc. I also noticed that their recipes always worked and work well. My basic curiosity took over and I had to take a closer look at why I am so drawn to this website, their recipes and products. They have a special energy.
What I quickly discovered explained all!
From their own website (Kingarthurbaking.com) they say…
“We’re an employee-owned company, every one of us bakers at heart. And for generations, we’ve been there with you as you bake. Our mission is to be the ultimate resource and inspiration in the kitchen, to inspire connections and community through baking, and to use our business as a force for good.” How can you not want to hang out with a heart based company like this one?
…and they walk their talk, using home grown wheat in their products and a founding member of a group called B-Corp which is …”committed to using the power of business as a force for social and environmental good.” Their about pages have lots of examples of how this is done.
I was fascinated to learn that their history goes back to 1790 where they started as the first flour company in the 13 new United States. Their wonderful history page chronicles how they were a part of each new baking evolution – apple pie, sour dough, pecan pie, pizza and more. The company was named King Arthur in 1896 naming itself after the qualities of presumably King Arthur of the Round Table – “purity, loyalty, honesty, superior strength, and a dedication to a higher purpose.” That was brilliant!
In 2004, the company became employee owned – a decision made by the retiring owners to make sure the company remained in good hands. That in itself speaks volumes to me…. a company more concerned about is purpose and passion and serving people than looking for a big cash grab.
Energetically, you can tell there is a very high frequency of passion, love and caring at this website. They have a 24 hour baking hot line to help bakers in trouble, they respond to all comments on posts for instagram and I noticed that they are actually firm but kind to spammers. While I haven’t bought any of the products that I know of (do they ship to Canada?) their recipes are amazing… tested, well thought out and continually improving.
One of my favorite things about their recipes is the Recipe of the Year. I recently tried their ‘Best Ever’ – Pillowy Soft Cinnamon roll recipe. I was snared in by the title but unconsciously nurturing my negative belief that ‘this won’t work… I never get cinnamon rolls right, they are always dry” etc. BUT… OH WOW!!!!…it works! I can hardly wait to try the version with blueberries. Now I plan to explore their past ‘Recipes of the Year’ to see what else I have been missing.
So if you believe in morphic fields that are filled with the frequencies of people and data for what ever they are about… I would conclude that The King Arthur Baking Company is a field of resonance filled with all the baking joy they capture on their website. In this field I have felt the energetic support for getting the right recipe and making it right the first time. Somehow, I can hear a test kitchen staff clapping when my cinnamon rolls come out of the oven!
If you are a seasoned baker or timidly looking for something to try… I highly recommend their website.
With light and love
Holographic Coach at www.LightTravels.com